Our Brand Promise (how we make an impact)

ETV enriches people’s lives through programs and services that educate our children, engage our citizens, celebrate our culture, and share the thrill of discovery and the joy of learning.

Major Goals (the “big picture” issues driving specific goals and objectives that will help us achieve our promise)

• Product focus—Developing products of value and impact that deliver on our promise
• Employee development—Cultivating creativity, innovation, growth
• Customer service—Delivering outstanding customer service at every point
• Long-term financial stability—Implementing a new business model that ensures our financial future
• Communication—Living the ETV brand at every level
• Innovation and renewal—Making ourselves stronger for the future

Our values (our shared beliefs that drive ETV’s goals and objectives)

Educational success

• We break down barriers to educational achievement by matching students’ needs with the appropriate technology to meet those needs.
• We provide a safe haven for children where they can develop a love of learning.
• We contribute to a more efficient state government through cost-effective training and communications.

South Carolina’s uniqueness and diversity

• We create unique, original, award-winning content for and about South Carolina.
• We inform and engage South Carolinians with events in their communities, serving as the state’s primary source for comprehensive, in-depth coverage of major issues and happenings.

Public Service

• We improve lives through the combined power of television, radio, Internet, and other multimedia assets.
• We create and deliver programming that is trusted, credible, and meets the highest ethical standards.

A Great Place to Work

• We support a corporate culture where staff can learn and reach their full potential.
• We encourage a diverse and creative environment where people are passionate about their work.

Best Business Practices

• We focus on programs and services that provide maximum impact on South Carolinians’ quality of life and that make sound business sense for the agency’s long-term financial stability.
• We respond to our customers’ needs with promptness, enthusiasm and accuracy.

Our essence (how people feel after their experience with us)

• Enlightened
• Involved
• Encouraged
• Inspired