South Carolina ETV

ETV Radio Underwriting

Why support ETV Radio?

  • Independent audience research shows that listeners, as benefactors of valued programs, hold public broadcasting underwriters in high regard.
  • In each community we serve, our audience consists of listeners with the highest post-secondary education and highest household income of any station in each market.
  • 28% of listeners say they purchase products from a company because it supports public radio.
  • There is no other medium that is as uncluttered with announcements and as sure of the listener's full attention as ETV Radio.
  • Public radio's programming is unique, with blends of diverse genres of music and cultural programming, and news and public affairs.

ETV Radio has universal reach and extraordinary efficiency. Reception extends far into North Carolina and Georgia, and completely blankets this state—including all interstate highway corridors.

From network headquarters in Columbia, ETV Radio provides 24-hour service of three distinct formats. All communities in our state hear one or more of our stations. Listeners may travel from outside our border through the state and into the next, still following the programs on our network.

Since 1972, the system has grown to serve 283,000 listeners a week with NPR news, classical music, jazz, and variety programs—the best of public radio. Favorites are Car Talk, A Prairie Home Companion, Performance Today, Radio Reader, Morning Edition and many others.

I'd like to find out more about underwriting programs on:

A partial list of our underwriters.

For more information about ETV Radio Corporate Support:
Tom Holloway
Voice: 803-737-0857
E-mail: holloway@scetv.org